Sephora and Makeup By Mario Launch TikTok Beauty Series
Sephora and Makeup By Mario are taking their partnership global with a new short-form content series designed for TikTok. Mario's Beauty Booth will premiere on May 18 and run through June 8, with fresh episodes dropping every Monday and Thursday. The collaboration brings professional makeup education directly to viewers through quick, accessible demonstrations that tackle real beauty challenges.
What to Expect from Mario's Beauty Booth
The seven-episode series puts Mario Dedivanovic in the hot seat as beauty creators and brand founders call in with their toughest makeup questions. Mario responds on the spot with his signature techniques, insider tips, and product recommendations from his own line, which is exclusively available at Sephora. The first episode features TikTok star Stephanie Valentine, known as Glamzilla, who seeks Mario's guidance on creating an ethereal eye look that transitions seamlessly from day to night.
- Episodes air globally across Sephora's TikTok channels in 23 markets
- Special guests include beauty influencers Carli Bybel and Erica Taylor, plus brand founders Danessa Myricks and Sofie Pavitt
- Topics covered range from skincare concerns like blemishes and mature skin to advanced techniques such as monolid eye sculpting and lip application
- Creator-led campaign across 9 regions showcasing how Mario's approach inspires everyday makeup looks
Why This Partnership Matters
This TikTok series represents the next phase of Sephora and Makeup By Mario's exclusive relationship. Mario's journey—from Sephora Beauty Advisor to acclaimed makeup artist to founder—embodies the brand's commitment to nurturing talent and scaling impactful stories across global beauty communities. By meeting audiences where they already spend time scrolling, Sephora continues to position itself as an authority in beauty education and community engagement. If you're interested in discovering Makeup By Mario products or other trending beauty items, check out our Sephora deals page on Urban Beautiq for verified sale prices and exclusive offers.
Source: Sephora Newsroom (https://newsroom.sephora.com/sephora-and-makeup-by-mario-expand-their-global-partnership-with-the-launch-of-tiktok-series-marios-beauty-booth/)