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February 10, 2026· 5 min read

5 Beauty Brands With the Biggest Markdowns Right Now

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Across our 9 partner retailers, these are the beauty brands that consistently appear at deepest discount over the past month.

1. ColourPop

Markdowns of 50-75% are common on ColourPop palettes during Ulta and Target flash sales.

2. Sephora Collection

Sephora's house line is heavily discounted on its own site — sometimes 50% off.

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